Market diversification and resilience

Assessing the potential of the domestic market for value added produce of longline caught Australian tuna project

Project Details

  • Funded by: Queensland Government

  • Project dates: 1 July 2019–31 December 2020

  • Partner: SmartAqua

  • Project leader: Phil Ravanello, Program Manager

  • Location: East coast of Australia

Tuna Australia members have been hit hard by the COVID-19 pandemic with the significant economic shock to members’ business operations, threatening their economic viability. In the future, similar threats will possibly occur and our food producing sector needs to develop options for strong domestic sales to cushion impacts of any international market disruption.

The project will develop a roadmap in partnership with tuna producers to support new domestic and export markets for the tuna longline industry, for example by using modified atmospheric packaging. The project will investigate the processes, infrastructure requirements, distribution models and available domestic and export markets for extended shelf-life tuna loins.

The ultimate goal of the project is to create new market opportunities for the longline tuna industry that supports hundreds of direct jobs in regional Queensland.

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