‘Tell a stronger story’: Tuna Australia launches new website

Tuna Australia has launched its refreshed website, providing a dynamic, new digital space to better engage with members, consumers, partners and the media.

The revamped website will help Tuna Australia to continue providing the best support to producers of sustainable, wild-caught, Australian tuna, said David Ellis, CEO, Tuna Australia.

We can tell a stronger story about our industry’s commitment to sustainability and how tuna producers actively protect marine resources for future generations.

“The new website will enable Tuna Australia to enhance its credibility, extend its sphere of influence and create new leads for members,” said Ellis.

Tuna Australia is often contacted by parliamentarians, the general public and school schools, wanting to know more about its fisheries, species and the work it does.

The website includes a raft of exciting new and updated content to improve information sharing and better connect with audiences, said Kate Bevitt, Marketing and Communication Manager, Tuna Australia.

“There are new pages about the six target species that our members catch, including details about sustainability, fun facts, and cooking ideas,” she said. “Tuna producers have the option to include QR codes linked to these pages on their packaging, providing consumers with instant information at their fingertips.”

“All the latest facts and figures can be found on the new key facts page, providing a quick snapshot of the value, importance and contributions of the tuna longline industry.

“Consumers can now easily search for a Marine Stewardship Council (MSC) certified supplier near them.

“Members can also read about the various projects that Tuna Australia leads in the new projects section.”

The previous Tuna Australia website was developed and launched in 2016, the same year that the industry organization was established.

“In the last five years, Tuna Australia membership has grown from 60 percent of the Eastern Tuna and Billfish Fishery tuna producers to over 90 percent and also includes associate members from the Western Tuna and Billfish Fishery, processors, marketing companies, and brokers,” said Phil Ravanello, Program Manager, Tuna Australia. “We now manage a comprehensive research program with several sustainability initiatives.

The website is the backbone of our communication activities, so it was time for us to revamp our digital presence to better align with Tuna Australia’s strategic priorities."

The new website was launched on 4 August 2021, attracting positive feedback from website visitors.

“Lots of people have told me the new website looks great, and I totally agree—it’s modern, attractive and really brings the human side of our industry to the fore,” said Ravanello.

The number of visitors to the Tuna Australia have grown significantly each year, from 5,579 in 2018–19 to 7,033 in 2019–20 to 11,327 in 2020–21. It is hoped that the new website will drive visitor numbers higher and strengthen engagement and awareness of Tuna Australia activities among stakeholders.

We encourage you to explore the website and let us know what you think!